As an actor, Facebook can be a very valuable tool to help you promote yourself in the industry. A personal Facebook account is just as valuable as a professional account because you can do just as much marketing and promotion for yourself there. Facebook is one of the most important marketing tools that you can use because you have an unlimited amount of characters you can use, links, photographs, and you have the ability to email your links to people who aren’t on your Facebook (aka your agents managers, maybe even some casting directors if they are interested).

     For your personal page, here are some tips for what you can do:
1)            Advertise: Make sure everyone knows your projects that you are working on as well as your professional page on Facebook.
2)            Personal Advertisement: Ensure that your twitter and Instagram information is up on your Facebook so that people can follow you and support you in your career!
3)            Keep it in accordance: Make sure that the things you are posting are in accordance with the career trajectory that you want. If you want a career on Comedy Central, and your friend wants a job on Disney Channel, you will definitely not be posting the same things.

     For your professional Facebook page, you aim should be to have it more focused on your career specifically and everything that your fans need to look out for:
1)            Updates: Keep everyone up to date on every job that you book so that they can watch your shows, films, commercials, etc…
2)            Photos: You want to make sure that you have plenty of high quality photos to share with the people who like your Facebook page.
3)            Demo Reel: Make sure that you have an up to date demo reel to share with your fans and possible industry professionals! Remember that every social network can be an opportunity to network.
4)            Your Website: Make sure that you have the link to your website EASILY accessible on your page so that people can see your official acting website!

     And there you have it! Make sure that you are posting things that you would love to see another actor post and make sure that you add the people you network with! There’s plenty of opportunities to be had through Facebook awaiting you!

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